The HOUSE OF FRASER Archive

Record: f5-0512

Marketing - Army & Navy Stores Ltd

Dates: 1871-1981
Description: Marketing is the function of identifying customers and advertising, promoting and displaying goods.
Companies and People:
Army & Navy Stores Ltd
Dates: 1871-1981
f5-0512-2
Advertising management (1871-1981)
f5-0512-3
Sales promotion management (1871-1981)
f5-0512-4
Display management (1871-1981)
f5-1371
Marketing, House of Fraser (1973-1981)

Army & Navy Stores Ltd was acquired by House of Fraser Ltd in 1973.

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