Display management - Army & Navy Stores Ltd

Dates: 1871-1981
Description: Display management is the activity of managing the display of goods to the public. It includes both interior display and window display.

Biographical history
In the early days, little was seen on display. Customers asked for what they wanted, and if there was a question of choice, a selection was brought. (centeneray publication) Originally, no display windows in Victoria Street to attract general public, because at that time, general public was not admitted. No display windows were required because the store was for members only. In 1920, Sir Aston Webb was employed to install display windows and redesign the frontage of the Victoria Street store, since the store was in practice, if not in theory, now open to all. The windows were achieved, but the whole plan wasn't carried out. (Moss) Trade remained depressed throughout early 1920s and efforts were made to widen membership. Advertising campaign. In 1922, the Victoria Street front was improved by the introduction of floodlighting and display windows. Later, glass shopfronts were introduced on the Howick Place side.