The HOUSE OF FRASER Archive

Record: Customer attitudes survey report (FRAS 1058)

Title: Customer attitudes survey report
Date: 1972
Reference: FRAS 1058
Former reference: HF 14/4/6  
Physical description: 1 report  
Origination James Howell & Company Ltd

Scope and content:

Report prepared by Documentary Research Limited on behalf of James Howell & Company Ltd. The report covers a wide number of areas including pricing, quality of goods, store layout, sales assistants, window displays and advertising.

Record type: Reports

Function:

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