The HOUSE OF FRASER Archive
Advertising management - Watt & Grant
Advertising management is the activity of managing the attraction of public
attention to a product or business. Advertising may be done via periodicals (eg
newspapers, shopping publications, magazines), direct mail (eg circulars,
leaflets, catalogues, store publications), telephone, broadcast advertising
media (eg tv, radio), internet and outdoor advertising.
: Winter sale catalogues
: Scrapbooks of advertisements
Advertising management was an activity carried out to fulfil the function
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