The HOUSE OF FRASER Archive

Record: f5-1236-2

Advertising management - Watt & Grant

Dates: 1882-1953
Description: Advertising management is the activity of managing the attraction of public attention to a product or business. Advertising may be done via periodicals (eg newspapers, shopping publications, magazines), direct mail (eg circulars, leaflets, catalogues, store publications), telephone, broadcast advertising media (eg tv, radio), internet and outdoor advertising.

Biographical history

Companies and People:
Watt & Grant
Dates: 1882-1927
Watt & Grant Ltd
Dates: 1927-1953
FRAS 129
Title: Winter sale catalogues
Date: 1921-1923
FRAS 789
Title: Scrapbooks of advertisements
Date: 1929-1947
f5-1236
Marketing (1882-1953)

Advertising management was an activity carried out to fulfil the function of marketing.

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