Sales promotion management - Army & Navy Stores Ltd

Dates: 1871-1981
Description: Sales promotion management is the activity of co-ordinating the merchandising, display and advertising of special promotions including end of season sales, Christmas promotions and other thematic promotions.

Biographical history
From at least 1913, the Society organised a number of special promotions. These included Christmas promotions, which were advertised to members via a special Christmas edition of the monthly circular (ref: FRAS 504), issued in the middle of November. Other special promotions included the sale of spring and autumn fashions. These were also advertised via special editions of the monthly circular, which were called spring and autumn fashion lists and were issued twice a year (ref: FRAS 504). The Society also organised regular end of season sales. Every January and July, from 1913, it issued winter and summer sale lists to advertise its sales goods (ref: FRAS 504). These lists were special editions of the monthly circular. All the circulars were sent free to members upon application. In 1939, because of the short supply of merchandise during the second world war, the production of the circulars was discontinued. In 1971, to celebrate its centenary, the company launched a series of promotional events including the publication of an illustrated history of the company (ref: FRAS 776).